Projects — work in progress I help brands justify premium pricing through visual authority. Most of my work is in hospitality, where perception directly affects revenue.
IntroLifestyle for Melia Hotels, Ibiza.Bottle Shots for Lundgren Wines.Can Pa, Designed by Jasper Morrison.Sushi Bar Hannah, Madrid.
Palacio de Las Artes, Santiago CalatravaDetails of Es Raco De Arta, Esteva i EstevaROWSE, Casa Bonay x ApartamentoAlex Carro x Casa BonayPiscina Municipal de Montjuïc, Barcelona.01.
Strategic photography for
moments that matter
I work with founders and brands at inflection points — funding rounds, launches, and rebrands — when perception is under pressure and visuals carry real consequence.
At these moments, photography isn’t decoration. It’s a signal. It either reinforces confidence or quietly undermines it. My role is to bring clarity, restraint, and commercial awareness so the work holds up internally, externally, and over time.
This work often supports investor facing materials such as pitch decks, press narratives, and leadership visibility where clarity and credibility matter.
02.Where I’m most useful
01. Preparing For Growth
Visuals that project confidence during funding rounds, scale-ups, and leadership milestones. Supports investor decks, press, and profiles where credibility matters.
02. Launches & Rebrands Photography for brands entering the market or resetting perception. Key moments framed with clarity, coherence, and restraint to shape trust and momentum.
03. Visual Re-alignment for
Established Brands Recalibration for brands whose visuals no longer match their positioning. Creates a coherent system across website, press, campaigns, and owned channels. 04. Agency Collaboration A senior photography partner translating brand strategy into disciplined execution. Works seamlessly within existing brand systems for predictable results.
03.My Process
Engagements are scoped based on intent, usage, complexity, and strategic involvement — not hours or image count.
Most projects sit at a level appropriate for senior decision-making and multi-channel use. Larger campaigns, extended licensing, or multi-location productions are quoted separately.
I take on a limited number of projects at a time to maintain focus, clarity, and consistency.
04.Contact
If you’re preparing for a moment where visuals will be examined closely — internally or externally — share a short outline of what you’re facing.
I’ll let you know quickly whether it feels like a good fit.