Lifestyle for Melia Hotels, Ibiza.
Bottle Shots for Lundgren Wines.
Can Pa, Designed by Jasper Morrison.
Sushi Bar Hannah, Madrid.


Palacio de Las Artes, Santiago Calatrava
Details of Es Raco De Arta, Esteva i Esteva
ROWSE, Casa Bonay x Apartamento
Alex Carro x Casa Bonay
Piscina Municipal de Montjuïc, Barcelona.
01.

Hospitality Photographer Mallorca


Photography for hotels and real-estate where perception drives bookings.


Most hospitality photography looks fine.
It just doesn't book rooms at the rates you're charging.

I work with boutique hotels, luxury villas, and hospitality groups across Mallorca and the Balearics at moments where visual credibility directly impacts revenue: launches, repositioning, and periods where the gap between your property and its digital presence is costing you direct bookings.

Trusted by Melia, HYATT, Casa Bonay and featured in Monocle, FT, WSJ, and AD.



02.When This Matters Most

01. Hotel Launches & Repositioning

You're opening or repositioning for a higher ADR. Your photography shapes market perception before the first guest checks in. Generic imagery locks you into positioning for years.
02. Direct Booking Conversion

Your property delivers. Your website doesn't. Visual inconsistency across platforms bleeds direct bookings and forces OTA dependence.
03. Luxury Real Estate & Charter Marketing

Your property commands premium rates, but the photography looks like every other listing.

For luxury villas in Palma, estates in the Tramuntana, or charter yachts competing on specialised platforms, imagery needs to do more than document—it needs to justify the price and eliminate comparison shopping.

04. Ongoing Visual Consistency

Hospitality brands need year-round content. Managing multiple photographers breaks down visual consistency—and with it, the coherence that makes premium brands feel premium.



03.How This Works

Most hospitality photography falls flat because there's no strategic direction before production begins.

I don't just show up and shoot. 
I start by asking what success looks like.

Strategic Direction First
We align on outcomes: What ADR are you targeting? What guest are you attracting? Where will this imagery live?

This eliminates subjective debate, reduces revisions, and ensures the photography justifies its investment.

Production Built Around the Property

Whether it's a single-day refresh or a multi-location campaign across the Balearics, production is calm, efficient, and designed to deliver what was agreed—the first time.
Ongoing Partnership

Structured quarterly programs that maintain visual coherence year-round. No managing multiple vendors. No losing brand consistency.


04.What You Get

A Visual System, Not Just Photography

A repeatable language (tone, composition, lighting) that works across your website, OTAs, social, press, and investor materials.
Photography built for direct booking

Imagery designed to convert on your website, reduce OTA dependence, and support premium ADR positioning. The goal is revenue per available room.
Local Knowledge of Mallorca and Baleares

Deep understanding of seasonal rhythms, light conditions, and market dynamics. Plus a strong network of local creatives.


05.Pricing & Approach

Projects are scoped based on property size, usage needs, and strategic involvement—not day rates or image counts.

Single-property launches: €8-18K 
(full visual system, multi-day production)

Repositioning/refresh: €6-12K 
(targeted updates, brand realignment)

Luxury real estate/charter: €5-10K 
(hero imagery, platform optimisation)

Quarterly retainers: From €3K/quarter 
(structured seasonal coverage)

Larger campaigns or multi-property shoots are quoted separately.

Not every problem is solved with a shoot.

For brands that need sustained creative thinking—strategy, alignment, and execution over time—I run Aperitiff, a retainer-based studio built for collaboration, continuity, and scale beyond single deliverables.


06.Contact

I take on a limited number of projects at a time to maintain quality and consistency.

We start by reviewing your property to see whether photography will actually improve perception, justify pricing, and boost direct bookings.

Share a brief profile of your property 
and what you would like to achieve.

I’ll respond with a few quick questions to understand the situation.

If it’s a fit, I’ll outline the best next step.
If it’s not, I’ll tell you honestly and quickly.

Get in touch
Book a 15 min call